Direct mail is a potent tool in your marketing arsenal, offering a tangible and personalized way to reach your target audience. However, not all direct mail approaches are created equal. Understanding the difference between using a mailing list and Every Door Direct Mail (EDDM) can make a significant impact on the success of your direct mail campaigns. At Landy Marketing, we offer comprehensive direct mail services, handling everything from design to printing, bundling, and mailing.
The Power of Mailing Lists
Mailing lists are a tried-and-true method for direct mail campaigns. They allow you to target specific demographics with precision, ensuring that your message reaches the most relevant audience. You can define your mailing list based on parameters such as age, gender, location, income, marital status, homeowner status, and much more.
With mailing lists, you have the advantage of reaching a highly targeted audience. It’s a method that’s ideal for businesses looking to reach a specific group of potential customers.
Every Door Direct Mail (EDDM): A Different Approach
EDDM is a service offered by the Post Office, and it’s a fantastic way to target entire carrier routes. This approach is particularly effective for businesses aiming to blanket entire neighborhoods or regions with their message. It’s perfect for reaching residents and businesses in proximity to your location.
One of the distinct advantages of EDDM is that it doesn’t require you to purchase a mailing list, saving costs. It simplifies the process and broadens your reach without the need for complex targeting.
Landy Marketing: Your Direct Mail Solution
At Landy Marketing, we understand the nuances and strengths of both mailing lists and EDDM. We offer a comprehensive direct mail service that covers everything from design to printing, bundling, and mailing. Whether you’re looking to target specific demographics with mailing lists or want to saturate a local area with EDDM, we have the expertise to guide you through the process.
Our high-quality mailing lists come with an industry-leading guarantee of at least 90% delivery. For any pieces returned as “undeliverable” exceeding 10%, we offer a 200% credit towards your next mailing.
In the world of direct mail, having the right strategy can be a game-changer. Understanding when to use mailing lists and when to employ EDDM is a crucial decision that can significantly impact your campaign’s success. At Landy Marketing, we’re here to assist you in making the right choice, ensuring that your direct mail efforts reach the right audience, in the right way.